About Us
About Us
Coffee has always been more than just a drink—it’s the fuel that powers early mornings, long shifts, and those rare quiet moments in between. Our brand was born from the belief that great coffee should be as honest and hardworking as the people who drink it. We roast every batch with pride, putting the same care into each bag as you put into your day’s work.
We’re inspired by America’s working class—the builders, the farmers, the truck drivers, the tradespeople, the first responders, and everyone who keeps our communities running. You’re up before the sun, you put in the hours, and you don’t cut corners. Neither do we.
Our beans are sourced from trusted growers and roasted in small batches to deliver a bold, smooth flavor that stands up to whatever the day throws at you. No gimmicks, no shortcuts—just real coffee, done right. Whether you’re starting your shift, clocking out after a long day, or catching a quiet weekend morning, our coffee is here to keep you going.
Our Promise:
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Premium Quality: We only source the finest beans and roast them to perfection for a rich, balanced cup every time.
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Blue-Collar Roots: Built on grit, respect, and the belief that hard work deserves a great reward.
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For Everyone, Everywhere: From the job site to the kitchen table, we make coffee for the people who keep America moving.
Every bag we sell and every cup you brew is a nod to the strength, dedication, and pride of America’s working hands. This isn’t coffee for show—it’s coffee for the doers, the dreamers, and the ones who make things happen. Raise your mug. You’ve earned it.
Proudly roasted for the American rise.™
Our Mission
Morning Shift Coffee Co. was built on hard work, grit, and the belief that a good cup of coffee can carry you through some of the toughest days. But our mission reaches beyond coffee.
Our family has a deeply personal reason for 'pouring' everything into this company. Our son was diagnosed with NAA15, a rare neurodevelopmental disease with only about 60 known cases worldwide. It brings with it countless challenges and underlying health conditions, and today, there is no treatment directly for the disease, nor most of the underlying conditions that present with it.
We want to change that.
Our goal is to grow Morning Shift Coffee Co. into a brand recognized nationwide—not just to deliver great coffee, but to create hope. Every bag sold helps us take one step closer to growing enough to maintain profitable levels to fund research and finding answers for children like our son and families like ours.
This company isn’t only about coffee—it’s about building something bigger than ourselves. It’s about using a brand rooted in America’s working class to fuel the fight for those who can’t fight for themselves. It's about taking matters into your own hands.
Together, we believe we can turn daily cups of coffee into real change.